Digital Marketing Manager Job Details | STADA Arzneimittel AG

Since 1998 EG Stada Group operates in Italy with the aim of "Caring for People's health as a trusted partner". We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilar and specialty products with commitment and dedication.
STADA is the #4 company in the European Consumer Healthcare Market and one of the fastest-growing Consumer Healthcare companies that offers self-medication products in all relevant health categories.
Digital Marketing Manager
Milano | Italy (IT) | Full-time | Permanent
Main Responsibilities:
* Develop a digital marketing strategy for the company's brand portfolio to improve marketing efficiency and effectiveness.
* Implement new digital activation concepts for the defined focus brands.
* Manage the defined digital budget and oversee all digital paid media campaigns (Brand, Social, Content & Performance).
* Select and manage the defined digital agencies and provide further development and training to advertising agencies regarding digital.
* Plan and implement search (SEA/SEO), content, video, display, and social media measures.
* Continuously monitor the implemented measures and closely coordinate appropriate next steps with brand management and corporate communications.
* Develop efficiency-enhancing work processes between the defined agencies (classic and digital).
* Regularly exchange with external technology providers (Meta, Google, Tiktok etc.) including knowledge transfer to the team and agencies.
* Support the development and implementation of holistic activation in eCommerce.
* Participate in (international) projects and working groups on digital communication and digitization within the company.
Required Qualifications:
* Completed business studies with a focus on marketing/communication
* At least three years of professional experience in online marketing in the areas of eCommerce, performance marketing, search engine optimization, and content marketing.
* Deep expertise in relevant online tools, such as Google Analytics, Google Webmaster SoMe ad accounts, etc.
* Strong sense of digital trends and communication, as well as a high affinity for social media.
* Motivated team player.
* Strong analytical and communication skills.
* Proficient in English.
Are you looking for new challenges where you can make a difference for people's health? We are looking for candidates with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team.
We would be pleased get to know you. Please use our online portal to submit your application: jobs.stada.com