SENIOR BRAND COMMUNICATION SPECIALIST

  • Tailor&Fox, Firenze - Italia

  • Retribuzione confidenziale

Competenze desiderate

+3 years of brand communication experience • English and Italian fluent Speaker • Proven track record of impactful marketing and analytic skills
which demonstrate understanding of key business drivers

For our Client, an important Italian Company operating in the Fashion & Luxury Market with innovative Services and Products in the WEB Market, for the developing of their Internal Support Structure, we are looking for the following Profile:

 

SENIOR BRAND COMMUNICATION SPECIALIST

 

The Senior Brand Communication Specialist will be instrumental in devising, creating and executing innovative and strategic initiatives that drive brand awareness.
As a brand expert, you will be managing the branding of all social media campaigns. Versatility is key for this role, the ideal candidate has proven creative marketing skills, business development orientation, and analytical aptitude in tracking marketing performance.
The Senior Brand Communication Specialist should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

Key Responsibilities:

  • Create and implement a long-term communication strategy, producing a yearly commercial calendar plan.
  • Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Pitch and plan creative marketing campaigns to build a stronger brand presence within target communities.
  • Ensure coordination / alignment between communication strategy and website content / catalog.

Requirements:

  • +3 years of brand communication experience
  • English and Italian fluent Speaker 
  • Proven track record of impactful marketing and analytic skills, which demonstrate understanding of key business drivers
  • Knowledge and passion for fashion, designers, brands and the most popular social platforms
  • Ability to collaborate with functional teams, comfortable with change and able to navigates through ambiguity and conflicts
  • Well organized with high project management skills
  • Ability to tell creative stories for organic social media channels
  • Strong copywriting skills

 

Place of work: FIRENZE (ITA)

Offerta di lavoro pubblicata su Experteer da un Head hunter.

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