Senior Analytics Engineer - Growth & Acquisition

WeRoad

Turismo

20148 Milano, Lombardia - Italien

Specialista Senior / Project Manager

Experteer Overview

Senior Analytics Engineer at WeRoad builds and owns the analytics foundations for performance marketing, acquisition, and CRM. You empower data-driven decisions that shape multimillion-euro marketing investments and growth strategy. You partner with Marketing, Growth, and CRM to standardize metrics, build robust data models, and enable rigorous experimentation. This role blends data engineering with strategic analytics to scale WeRoad’s growth and impact in travel.

Retribuzione / Benefits

Performance-based bonus
A free WeRoad trip every year with travel discounts
Unlimited holiday
Opportunities to learn and grow
New parent support
Wedding/civil union bonus

Responsabilità

Act as a strategic analytics partner to Performance Marketing, Growth, and CRM teams to identify risks, opportunities, and optimization areas
Define and standardize core marketing and growth metrics (e.g. CAC, ROAS, LTV) across dashboards and analyses
Lead end-to-end funnel and channel analyses to optimize spend, assess incremental impact, and inform budget allocation
Own the design, development, and maintenance of analytics-ready data models and pipelines for demand, acquisition, performance marketing, and CRM use cases
Contribute to the evolution of the analytics engineering stack with quality data, clear documentation, and testing across marketing datasets
Design, evaluate, and interpret A/B and multivariate tests across digital marketing and CRM channels (including Braze) with rigorous methodology
Collaborate with Data Engineers to improve ingestion, tracking, and instrumentation of marketing and CRM data sources

Requisiti fondamentali

4/5+ years of experience in analytics, analytics engineering, or data roles with exposure to marketing, growth, or CRM data
Strong SQL skills and experience building production-grade data models in cloud data warehouses (BigQuery, PostgreSQL, MySQL)
Proven experience designing clean, well-structured tables serving as the source of truth for reporting
Deep understanding of marketing and acquisition metrics (CAC, ROAS, CPM, CTR, conversion rates, attribution models)
Experience translating business logic into scalable, reusable data transformations
Analytical rigor and curiosity with ability to tell compelling stories from data
Ability to work autonomously, manage multiple stakeholders across Marketing, CRM, and Product
Fluent in English

analytical rigor curiosity stakeholder management SQL cloud data warehouses (BigQuery, PostgreSQL, MySQL)dbt or similar transformation frameworks (bonus)

Descrizione della posizione

Senior Analytics Engineer at WeRoad builds and owns the analytics foundations for performance marketing, acquisition, and CRM. You empower d…

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