KERING EYEWEAR Smart Glasses Sr Communication Manager

Kering

Articoli di lusso, accessori

Milano - Italien

Specialista Senior / Project Manager

Experteer Overview

In this role you will lead the global communications for our luxury Smart Glasses, driving PR and influencer strategies in collaboration with a top technology partner. You translate complex tech features into clear brand storytelling and manage creative and PR assets across markets. You will mentor a cross-functional team to deliver high-impact campaigns that align with marketing KPIs, shaping a category-defining product at a luxury leader. This is a chance to shape the narrative of wearable technology at scale.

Responsabilità

Develop and execute global comms for the Smart Glasses category
Define campaign objectives, strategy, and measurement aligned to KPIs and technology-driven innovation
Translate tech features into clear, brand-consistent guidelines for global markets
Oversee creation of ADV assets and tech content with creative agencies and internal teams
Collaborate with PR to define PR, consumer events, and influencer marketing strategy
Monitor industry trends in wearables, fashion-tech, and related fields
Lead and mentor a cross-functional team across global markets

Requisiti fondamentali

7+ years in tech-driven communication, PR, and influencer marketing within wearables, consumer electronics, IoT; fashion/luxury experience a plus
Strong passion for technology, wearables, AI, and digital experiences
Curious, inventive, and entrepreneurial mindset
Refined aesthetic sensitivity with a luxury/fashion focus
Outstanding communication and project management skills; ability to work cross-functionally in a global environment
Fluency in English and Italian; other languages a plus
Advanced proficiency with MS Office

cross-functional collaboration clear and impactful communication curiosity and entrepreneurial mindset tech-driven communication strategy PR and influencer marketing trend monitoring in wearables and fashion-tech

Descrizione della posizione

In this role you will lead the global communications for our luxury Smart Glasses, driving PR and influencer strategies in collaboration wit…

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