KERING EYEWEAR Brand Manager

Kering

Articoli di lusso, accessori

20148 Milano, Lombardia - Italien

Specialista Senior / Project Manager

Experteer Overview

As Brand Manager you will define the brand DNA and lead the annual marketing plan to align product, communication, PR and trade marketing with brand objectives. You will monitor and allocate the marketing budget, collaborating with PR to shape the yearly communication plan. You will study competitors and support sales through brand showrooms, customer meetings, and sales force materials, with periodic performance analyses. You will work within a dynamic Brand Management team in Milan to drive brand equity and business growth for the luxury eyewear portfolio. This is a growth-focused opportunity in a global luxury group with strong development and internal mobility.

Retribuzione / Benefits

internal mobility
learning and development opportunities
global team environment
career growth in luxury group

Responsabilità

Define brand DNA: essence, history, values, personality, and target consumer
Develop annual marketing plan and ensure alignment across product, communication, PR, and trade marketing
Monitor and allocate the marketing budget according to strategic objectives
Collaborate with PR and Communications to define a yearly plan
Analyze local and international competitors in product, design, distribution, and marketing
Support sales by presenting collections at showrooms and to key accounts; prepare ad hoc presentations
Prepare periodic reports and analyses of collection performance