Group Digital ECommerce Director F/M
Lyreco
Materiale per ufficio
Bruxelles, Bruxelles-Capitale - Belgien
Manager / Team Leader
Ibrido
Experteer Overview
As Group Digital E‑Commerce Director you drive Lyreco’s e‑commerce transformation and omnichannel platform evolution. You will align cross‑functional teams to deliver a scalable, customer‑centric digital commerce backbone that enables growth across channels and markets. You shape the strategic roadmap, oversee integrations with ERP/CRM/PIM/DAM, and lead multi‑country delivery with a strong focus on data, governance, and commercial impact. This role offers a high‑visibility chance to steer a global transformation at a leading workplace solutions provider, with a direct link to business outcomes and customer experience.
Retribuzione / Benefits
- hybrid work model
- pension plan
- personal growth budget
- competitive salary
- internal accelerator program
Responsabilità
- Refine and deliver the e‑commerce and omnichannel strategy with a clear evolution roadmap
- Challenge platform features and architecture for long‑term scalability and competitiveness
- Define objectives for revenue by channel, activation, conversion, and segment value
- Ensure alignment with omnichannel touchpoints and integrated procurement ecosystems
- Translate strategy into product roadmaps and prioritized features
- Coordinate cross‑functional delivery with CGO, IT, and country teams
- Collaborate with CIO/IS to integrate ERP, CRM, PIM, DAM and other core systems
- Lead projects such as PIM evolution, order capture optimization, track‑and‑trace, and data synchronization
- Maintain data quality and governance across product, pricing, and customer data
- Manage external technology partners and ensure security and architectural alignment
- Foster governance and communication across countries and business units
- Improve UX and implement advanced B2B capabilities (contracts, approvals, punchout, replenishment, account hierarchies, shared carts)
- Ensure a frictionless customer journey across navigation, search, checkout, and account management
- Build personalised experiences for corporate accounts and key customers
- Enable seamless channel transitions to present Lyreco as a unified ecosystem
- Drive analytics, VOC, A/B testing, and behavioural insights for continuous improvement
- Prepare the platform for acquisition, conversion, and loyalty initiatives with Marketing & Sales
- Collaborate on SEO/SEA strategies and with CRM/automation teams for anti‑churn and loyalty initiatives
- Monitor funnel performance and optimize conversion across digital touchpoints
- Lead and develop the global e‑commerce team and promote agile, customer‑centric culture
- Represent e‑commerce in transformation steering groups and drive change management
Requisiti fondamentali
- 15+ years in e‑commerce, digital product, or digital transformation
- Experience in B2B environments with global or multi‑country exposure
- Proven success in evolving or rebuilding digital platforms
- Strong understanding of ERP, CRM, PIM, DAM, B2B marketplaces, punchout, APIs, and data automation
- Experience modernising or replatforming large‑scale e‑commerce systems
- ROI‑driven mindset with mastery of e‑commerce KPIs (CAC, CLV, conversion, AOV, churn)
- Ability to build business cases, prioritise roadmaps, and measure impact
- Deep understanding of B2B buying behaviours and sales team needs
- Leadership and communication skills to influence senior stakeholders
- Fluent in English; additional languages are a plus
Descrizione della posizione
As Group Digital E‑Commerce Director you drive Lyreco’s e‑commerce transformation and omnichannel platform evolution. You will align cross‑f…
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