Digital Acquisition Manager
WeRoad
Turismo
20148 Milano, Lombardia - Italien
Manager / Team Leader
Ibrido
Experteer Overview
In this role you drive high-impact digital acquisition initiatives for a fast-growing travel startup. You optimize multi-channel campaigns to maximize ROI and steer spend toward profitable prospects. You’ll work with cross-functional teams to implement data-driven bidding, creative testing, and analytics-driven improvements. The position offers hands-on optimization at scale within a collaborative, entrepreneurial culture that values rapid experimentation and learning.
Retribuzione / Benefits
- free WeRoad trip yearly
- hybrid workspace
- training and development
- generous parental leave
- wedding & baby bonus
- unlimited holiday
Responsabilità
- Manage and optimize digital acquisition budgets to maximize ROI
- Plan, implement, track, and optimize campaigns across Meta, Google, TikTok, and other channels
- Conduct regular SEA and paid social optimization (keywords, audiences, ad testing, creatives)
- Drive optimization at a granular level: bidding, audiences, creatives, ad copy, landing pages, analytics
- Support reporting and analysis to identify growth opportunities
- Automate and optimize all biddable tasks and contribute to building the future of digital acquisition (AI, automation, reporting, structure)
- Collaborate on learning agendas, split tests, new platform capabilities, and industry trends with cross-team partners
Requisiti fondamentali
- 3+ years managing complex performance campaigns with sizable budgets
- Experience in tech, digital marketplace, or travel company a plus
- Advertising effectiveness experience: A/B testing, audience and bidding experiments, KPI tracking (CPC, CTR, CR, CPA, ROAS)
- Strong knowledge of bidding strategies and attribution models (DD/U-shape); familiarity with ad rules and bidding tools
- Analytics tools proficiency: Google Analytics, GTM; strong Excel/Sheets skills
- Passion for customer acquisition and understanding consumer paths; ability to stay ahead of platform trends
- Good workload prioritization with minimal supervision
- Clear and thorough communication in Italian and English
Descrizione della posizione
In this role you drive high-impact digital acquisition initiatives for a fast-growing travel startup. You optimize multi-channel campaigns t…
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