CRM Director

Technogym

Articoli sportivi, campeggio, outdoor

Cesena - Italien

Manager / Team Leader

Experteer Overview

As CRM & Client Engagement Director, you will shape Technogym's global CRM and direct marketing strategy with a strong focus on customer knowledge and data-driven insights. You’ll work closely with cross-functional teams to create a seamless omnichannel experience for B2B and B2C customers, driving retention, loyalty, and value beyond sales. You’ll transform consumer understanding into actionable programs and measurable impact across markets. This is a high-visibility role at a mission-driven company.

Responsabilità

Lead Omnichannel CRM Integration strategy creating a single customer view in all touchpoints
Define the Global Client Experience strategy for Technogym with the consumer at the center, both in B2B and B2C
Lead Retention Strategy: Loyalty Program, customer segmentation, campaigns, activations, and data insights
Develop Global CRM Strategy & Guidelines to be executed by local markets
Design and develop new omnichannel projects, innovative services, caring opportunities, events management tools, and customer journeys orchestration to achieve CRM objectives
Oversee data collection and lead generation strategy, client engagement enablers, dedicated training paths development
Supervise data Insights and Reports to monitor and evolve the performance of engagement and conversion KPIs including ROI
Transform the consumer understanding to create value and relations, beyond sales.

Requisiti fondamentali

Preferably a degree in Marketing Insights or Statistics with honors (not mandatory)
Deep Knowledge of Marketing Attribution & Customer Behaviors (BX)
+6 y Experience in Consumer Insight & CRM Direction
Strong background in customer activation & retention strategies
SFDC (or equivalent) knowledge including triggered event, journey, and Campaign Management expertise (across email, SMS, push notification)
Proven experience in Customer Experience
Track records of exposure to Customer Experience Management
Data mining and clustering techniques, query and DB management
Great communication skills
Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced environment
Excellent team player
Results-oriented
Enthusiasm, Humility, Proactivity, and Ethics complete the desired profile

Great communication skills Self-starter Excellent team player SFDC (Salesforce) knowledge Triggered campaigns and journey management Omnichannel campaign management

Descrizione della posizione

As CRM & Client Engagement Director, you will shape Technogym's global CRM and direct marketing strategy with a strong focus on customer…

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