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Roma - MR Program Management Executive

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Roma - Settore Finanziario - Management - American Express

DescriptionThe American Express Loyalty Program, Membership Rewards (MR), is one of the leading Reward Programs in the Italian marketplace. Membership Rewards is designed to enhance brand loyalty by cultivating an ongoing relationship between Proprietary Card products and our Card member. With hundreds of thousands members, including Consumers, Small Businesses and Corporate Card members, the Membership Rewards team is responsible for effectively managing the cost of the Program while driving Card-member engagement.This position is responsible for supporting the Membership Rewards team to drive sustainable program economics through marketing strategies across the market. This role is has specifically responsibility for campaign management, rewards & online management and ongoing day to day operational elements of the Membership Rewards program through:* Project Management for MR Program, including financial analysis and performance tracking of investments within the program*Identification, development and management of marketing campaigns with a specific focus on the spending stimulation opportunities through MR such as MRX, including budgetary management for this* Driving online spending by managing strategic and tactical actions in alignment with CRM and GMS* Liaise with CRM, C ...


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