Milano - Mktg Communications Mgr-RS&M

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Within the Interactive Entertainment Business marketing team, the Xbox Brand Marketing Manager is responsible for driving the growth and broadening the appeal of the Xbox brand through the creation of integrated brand experiences which are rooted in (and amplified through) experiential marketing, social media, digital marketing and brand partnerships. Team/Department Mission Drive Xbox Platform sales and marketing from a gaming & broader entertainment experienceKey AccountabilitiesThe Xbox Brand Marketing Manager core responsibilities are:1) Experiential - Creating live event programmes which generate social currency and build brand affinity2) Product trial - Managing the consumer trial of the Xbox platform, games, Xbox LIVE and Kinect3) Brand partnerships - Working with relevant partners such as Coca Cola to build awareness of the Xbox brand through co-marketing programmes4) Sponsorship - Identifying and managing sponsorship programmes such as Ibiza Rocks and the creation of owned brand platforms such as Xbox Reverb5) Social media - Creating and managing social media campaigns and the community management of ‘always on’ Xbox social platforms (specifically Facebook).6) www.xbox.com http://www.xbox.com> > - ensuring that the UK xbox.com communication requirements are successfu ...

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