Milano - Italy Marketing the Category Senior Brand Manager

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The Italy Marketing the Category SBM is responsible for leading the Company’s effort in building positive consumer, shopper and stakeholder perceptions for the Sparkling Category to drive positive beliefs, attitudes and behaviors for sustainable business growth. This person plays a thought and execution leadership role within the Franchise Operations in building and protecting brand and portfolio reputation. The key purpose of this role is to become a catalyst to have “Marketing the Category” initiatives and elements integrated in all major My Coke initiatives firstly, and on the rest of the CSD portfolio moving forward. This is why the position reports directly to the Marketing Activation Director.The key means to achieve the goals are the development of diagnostics, strategies, content, and capability in Marketing the Category. The work of the Marketing The Category SBM is to leverage on the programs developed at BU level, and to adapt, localize and make them relevant for the Italian consumer, shopper and stakeholder. The Marketing the Category SBM needs to drive the strategy and build the IMC content in partnership with the My Coke and Flavors team, leveraging internal and external best thinking, in connection with this functions: Marketing, CIPAC, SR&A and Legal, plus C ...

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