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Lazio - Brand Marketing Manager

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Lazio - Mass Media - Marketing Manager - Catenon Worldwide Executive Search

Reporting to the Marketing Director, the ideal candidate will:- be responsible for the marketing and communication strategy as well as brand management and development of the male entertainment channel brand;- manage all aspects of consumer marketing and communication including advertising, media, promotions, affiliate marketing, publicity and internet. Press management will be done in coordination with the Press Office;- manage the channel brand ensuring all marketing efforts are in line with the channel brand;- develope strategic marketing partnerships with the goal of furthering brand awareness and tune in;- in conjunction with the Channel Workgroup, develope channel marketing and communication strategy in line with overall channel objectives; - manage the implementation of the marketing and communication strategy;- liaise with key partners including affiliate(s) and other 3rd party partners;- manage project and channel marketing and communication budget;- in conjunction with Marketing Director, manage all agency relationships;- in conjunction with Marketing Director, manage channel qualitative and quantitative research;- liaise with all departments to ensure marketing strategy is in line with overall channel objectives. The ideal candidate has a Bachelor and Master degree in ...


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